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Vol 6, No 2 (2025) The Influence of Promotion, Price, and Online Shopping Behavior on Purchase Decision on the Shopee Platform: A Case Study of Active Students at Muhammadiyah University Pontianak Abstract  PDF
Reysha Amelia, Neni Triana M
 
Vol 6, No 2 (2025) The Impact of Product and Price on Purchasing Decisions: A Study at Daster Aradas Wholesale Store in Pontianak City Abstract  PDF
Syarif Irpandi, Sumiyati Sumiyati
 
Vol 6, No 2 (2025) The Influence of Brand Image and Promotion on Consumer Purchase Decisions of Somethinc Products through the TikTok Shop Application Abstract  PDF
Mia Maulidia Putri, Fenni Supriadi
 
Vol 6, No 2 (2025) The Influence of Product Quality, Location, and Promotion on Consumer Purchase Decisions of Type 36 Houses at PT Maulana Wamahyaya Sejahtera in Kubu Raya Regency Abstract  PDF
Rapika Mayni, Muhammad Ebuziyya Alif Ramadhan
 
Vol 6, No 2 (2025) The Influence of Price Perception and Delivery Speed on Purchase Decision of Skintific Products and Its Impact on Customer Satisfaction on the Shopee Marketplace in Pontianak City Abstract  PDF
Nurul Rahmaniah, Sumiyati Sumiyati
 
Vol 6, No 2 (2025) The Influence of Brand Image and Brand Reputation on Purchase Decision at Lazada: A Study of the Community in Pontianak City Abstract  PDF
Rindi Artika, Ananda Archie
 
Vol 6, No 2 (2025) The Influence of Product, Price, and Location on Consumers’ Purchase Decision at Toko Kue Afifah in Pontianak City Abstract  PDF
Ahmad Parulian Siregar, Sumiyati Sumiyati
 
Vol 6, No 2 (2025) The Influence of Brand Image, Location, and Word of Mouth on the Purchase Decision of Honda Motorcycles with eSAF Frame at TDM Honda Nanga Pinoh Abstract  PDF
Naufal Dwi Fahreza, Helman Fachri
 
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