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| Issue |
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| Vol 6, No 2 (2025) |
The Influence of Promotion, Price, and Online Shopping Behavior on Purchase Decision on the Shopee Platform: A Case Study of Active Students at Muhammadiyah University Pontianak |
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Reysha Amelia, Neni Triana M |
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| Vol 6, No 2 (2025) |
The Impact of Product and Price on Purchasing Decisions: A Study at Daster Aradas Wholesale Store in Pontianak City |
Abstract
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Syarif Irpandi, Sumiyati Sumiyati |
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| Vol 6, No 2 (2025) |
The Influence of Brand Image and Promotion on Consumer Purchase Decisions of Somethinc Products through the TikTok Shop Application |
Abstract
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Mia Maulidia Putri, Fenni Supriadi |
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| Vol 6, No 2 (2025) |
The Influence of Product Quality, Location, and Promotion on Consumer Purchase Decisions of Type 36 Houses at PT Maulana Wamahyaya Sejahtera in Kubu Raya Regency |
Abstract
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Rapika Mayni, Muhammad Ebuziyya Alif Ramadhan |
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| Vol 6, No 2 (2025) |
The Influence of Price Perception and Delivery Speed on Purchase Decision of Skintific Products and Its Impact on Customer Satisfaction on the Shopee Marketplace in Pontianak City |
Abstract
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Nurul Rahmaniah, Sumiyati Sumiyati |
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| Vol 6, No 2 (2025) |
The Influence of Brand Image and Brand Reputation on Purchase Decision at Lazada: A Study of the Community in Pontianak City |
Abstract
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Rindi Artika, Ananda Archie |
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| Vol 6, No 2 (2025) |
The Influence of Product, Price, and Location on Consumers’ Purchase Decision at Toko Kue Afifah in Pontianak City |
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Ahmad Parulian Siregar, Sumiyati Sumiyati |
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| Vol 6, No 2 (2025) |
The Influence of Brand Image, Location, and Word of Mouth on the Purchase Decision of Honda Motorcycles with eSAF Frame at TDM Honda Nanga Pinoh |
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Naufal Dwi Fahreza, Helman Fachri |
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