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| Issue |
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| Vol 6, No 2 (2025) |
The Influence of Promotion, Price, and Online Shopping Behavior on Purchase Decision on the Shopee Platform: A Case Study of Active Students at Muhammadiyah University Pontianak |
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Reysha Amelia, Neni Triana M |
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| Vol 6, No 2 (2025) |
The Influence of Location and Price on Parents’ Decision-Making in Selecting Educational Services at Muhammadiyah 2 Senior High School Pontianak |
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Mutadilla Astiasih, Samsuddin Samsuddin |
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| Vol 6, No 2 (2025) |
Analysis of the Influence of Brand Image, Promotion Effectiveness, and Price on Customer Loyalty at Cassandra Skincare Singkawang |
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Anike Cariati Mahanani, Ananda Archie |
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| Vol 6, No 2 (2025) |
Comparative Performance Evaluation of ARIMA, SARIMA, and LSTM for Daily Shallot Price Forecasting in Palembang City |
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Fatreisya Ayu Miranda, Ken Ditha Tania, Rizka Dhini Kurnia |
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| Vol 6, No 1 (2025) |
Pricing and Adaptation Strategies in Market Dynamics: A Systematic Literature Review |
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Ulfah Yuziya Hasanah, Rino Rino |
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| Vol 6, No 2 (2025) |
The Influence of Service Quality and Price on Customer Loyalty at Warung Kopi Union in Pontianak City |
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Wala Aulia, Sumiyati Sumiyati |
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| Vol 6, No 2 (2025) |
The Impact of Product and Price on Purchasing Decisions: A Study at Daster Aradas Wholesale Store in Pontianak City |
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Syarif Irpandi, Sumiyati Sumiyati |
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| Vol 7, No 1 (2026) |
Determinants of Customer Loyalty with Customer Satisfaction as a Mediation Variable Among Users of Online Food Delivery Service Applications in Indonesia |
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Intan Lidiya Widuri, Satria Bangsawan, Roslina Roslina |
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| Vol 6, No 2 (2025) |
The Influence of Service Quality and Price on Customer Satisfaction of Economy-Type Rooms at Hotel Rajawali in Nanga Pinoh, Melawi Regency |
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Ferry Kurniawan, Helman Fachri |
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| Vol 6, No 2 (2025) |
The Influence of Price Perception and Delivery Speed on Purchase Decision of Skintific Products and Its Impact on Customer Satisfaction on the Shopee Marketplace in Pontianak City |
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Nurul Rahmaniah, Sumiyati Sumiyati |
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| Vol 6, No 2 (2025) |
The Influence of Price and Service Quality on Repurchase Intention at Ara Coffee in Pontianak City |
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Rendi Rendi, Ananda Archie |
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| Vol 7, No 1 (2026) |
The Influence of Product Quality and Price Perception on the Purchase Decision of Emina Products at Scovia Store in Pontianak |
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Maria Gonela, Samsuddin Samsuddin |
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| Vol 6, No 2 (2025) |
The Influence of Product, Price, and Location on Consumers’ Purchase Decision at Toko Kue Afifah in Pontianak City |
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Ahmad Parulian Siregar, Sumiyati Sumiyati |
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| Vol 6, No 2 (2025) |
The Influence of Price and Promotion on Consumers’ Repurchase Intention in the Double Date Program on Shopee Marketplace: A Study on Shopee Customers in Pontianak City |
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Rama Yupani, Ananda Archie |
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| Vol 6, No 2 (2025) |
The Influence of Price and Product Quality on Customer Satisfaction at Giu Snack Store in Pontianak City |
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Indri Wella Apriyanti, Muhammad Ebuziyya Alif Ramadhan |
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| Vol 6, No 2 (2025) |
The Influence of Product Quality, Service Quality, and Price on Customer Loyalty at Dapur Hidayah Cake Shop in Sanggau Regency |
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Ivania Anis, Sumiyati Sumiyati |
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| Vol 7, No 1 (2026) |
Analysis of the Effect of Product and Price on Purchasing Decisions at Jaya Murni Gold Shop in Sintang Regency |
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Romeo Anarchy Setyawan, Sumiyati Sumiyati |
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| Vol 6, No 2 (2025) |
The Influence of Product Quality, Price, and Promotion on Consumer Purchase Decisions at Garis Coffee in Pontianak City |
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Elsa Nirwani, Neni Triana Maswardi |
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| Vol 7, No 1 (2026) |
The Influence of Service Quality and Price on Customer Loyalty with Customer Satisfaction as an Intervening Variable at CV Fathin Aesthetic Beauty Salon in Pemangkat |
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Ria Amanda, Helman Fachri |
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| Vol 6, No 2 (2025) |
The Influence of Price and Service Quality on Purchase Decision at PT Mudzalifah in Pontianak City |
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Muhammad Adha Febriansyah, Neni Triana Maswardi |
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| Vol 6, No 2 (2025) |
The Influence of Service Quality and Price on Customer Satisfaction of GoFood on the Gojek Application among University Students in Pontianak City |
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Afriana Afriana, Fenni Supriadi |
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| Vol 6, No 2 (2025) |
The Influence of Product and Price on the Repurchase Intention of Kebab Khabaz Consumers in Singkawang |
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Shafry Mauliza, Samsuddin Samsuddin |
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