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Vol 6, No 2 (2025) The Influence of Promotion, Price, and Online Shopping Behavior on Purchase Decision on the Shopee Platform: A Case Study of Active Students at Muhammadiyah University Pontianak Abstract  PDF
Reysha Amelia, Neni Triana M
 
Vol 6, No 2 (2025) Analysis of the Influence of Brand Image, Promotion Effectiveness, and Price on Customer Loyalty at Cassandra Skincare Singkawang Abstract  PDF
Anike Cariati Mahanani, Ananda Archie
 
Vol 6, No 1 (2025) Pricing and Adaptation Strategies in Market Dynamics: A Systematic Literature Review Abstract  PDF
Ulfah Yuziya Hasanah, Rino Rino
 
Vol 6, No 2 (2025) The Influence of Service Quality and Price on Customer Loyalty at Warung Kopi Union in Pontianak City Abstract  PDF
Wala Aulia, Sumiyati Sumiyati
 
Vol 6, No 2 (2025) The Impact of Product and Price on Purchasing Decisions: A Study at Daster Aradas Wholesale Store in Pontianak City Abstract  PDF
Syarif Irpandi, Sumiyati Sumiyati
 
Vol 6, No 2 (2025) The Influence of Service Quality and Price on Customer Satisfaction of Economy-Type Rooms at Hotel Rajawali in Nanga Pinoh, Melawi Regency Abstract  PDF
Ferry Kurniawan, Helman Fachri
 
Vol 6, No 2 (2025) The Influence of Price Perception and Delivery Speed on Purchase Decision of Skintific Products and Its Impact on Customer Satisfaction on the Shopee Marketplace in Pontianak City Abstract  PDF
Nurul Rahmaniah, Sumiyati Sumiyati
 
Vol 6, No 2 (2025) The Influence of Product, Price, and Location on Consumers’ Purchase Decision at Toko Kue Afifah in Pontianak City Abstract  PDF
Ahmad Parulian Siregar, Sumiyati Sumiyati
 
Vol 6, No 2 (2025) The Influence of Service Quality and Price on Customer Satisfaction of GoFood on the Gojek Application among University Students in Pontianak City Abstract  PDF
Afriana Afriana, Fenni Supriadi
 
Vol 6, No 2 (2025) The Influence of Product and Price on the Repurchase Intention of Kebab Khabaz Consumers in Singkawang Abstract  PDF
Shafry Mauliza, Samsuddin Samsuddin
 
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