| |
| Issue |
Title |
| |
| Vol 6, No 1 (2025) |
Public Relations Strategies in Improving Brand Image and Institutional Competitiveness in the Digital Era |
Abstract
PDF
|
|
Fatimatus Zahro, Eka Diana |
| |
| Vol 6, No 2 (2025) |
Analysis of the Influence of Brand Image, Promotion Effectiveness, and Price on Customer Loyalty at Cassandra Skincare Singkawang |
Abstract
PDF
|
|
Anike Cariati Mahanani, Ananda Archie |
| |
| Vol 6, No 2 (2025) |
The Influence of Brand Image and Brand Reputation on Purchase Decision at Lazada: A Study of the Community in Pontianak City |
Abstract
PDF
|
|
Rindi Artika, Ananda Archie |
| |
| Vol 6, No 2 (2025) |
The Influence of Brand Image and Service Quality on Customer Loyalty for Honda Motorcycles at Astra Motor Ahmad Yani Pontianak through Customer Satisfaction as an Intervening Variable |
Abstract
PDF
|
|
Nita Aulia Putri, Fita Kurniasari |
| |
| Vol 6, No 2 (2025) |
The Influence of Brand Image and Promotion on Consumer Purchase Decisions of Somethinc Products through the TikTok Shop Application |
Abstract
PDF
|
|
Mia Maulidia Putri, Fenni Supriadi |
| |
| Vol 6, No 2 (2025) |
The Influence of Brand Image, Location, and Word of Mouth on the Purchase Decision of Honda Motorcycles with eSAF Frame at TDM Honda Nanga Pinoh |
Abstract
PDF
|
|
Naufal Dwi Fahreza, Helman Fachri |
| |
| Vol 6, No 2 (2025) |
The Influence of Public Literacy Level, Brand Image, and Service Quality on Customer Satisfaction in Life Insurance Products: A Case Study of the PT Prudential Prestasi Agency Binjai |
Abstract
PDF
|
|
Deni Irawan, Juliana Nasution, Rahmi Syahriza |
| |
| 1 - 7 of 7 Items |
|