(Department of Communication Studies, LSPR Institute of Communication and Business, Jakarta, 10220, Indonesia)
(2) Hamidah Dwi Desy Deria
(Department of Communication Studies, LSPR Institute of Communication and Business, Jakarta, 10220, Indonesia)(3) Indah Limy Marliani
(Department of Communication Studies, LSPR Institute of Communication and Business, Jakarta, 10220, Indonesia)*Corresponding author
AbstractSocial media has significantly transformed human communication, shifting it from one-way message exchange to an interactive form of digital dialogue that is rapid, dynamic, and emotionally charged. Although numerous studies have examined user engagement, most remain limited in their in-depth exploration of how digital dialogue dynamics are interconnected with users’ psychological responses within the context of everyday conversations. This study aims to analyze the dynamics of digital dialogue in social media communication by focusing on user engagement and the accompanying psychological responses. This research employs a qualitative approach using a case study design involving 12 active social media users aged 20–35 years, selected through purposive sampling. Data were collected through digital observation and subsequently analyzed using thematic analysis, which consisted of data reduction, categorization, and thematic interpretation. The findings indicate that social media user engagement is not only constructed through active participation such as commenting and sharing content, but also through passive involvement such as monitoring discussions and repeatedly consuming content. The principal finding reveals that interaction intensity functions as a moderating variable that amplifies psychological responses, including feelings of connectedness, self-validation, emotional anticipation, and digital anxiety resulting from the absence of feedback. The novelty of this study lies in conceptualizing digital dialogue as a layered symbolic and emotional process in which both active and passive engagement hold psychological significance in shaping users’ communication behavior over time. These findings enrich the digital communication literature by affirming that dialogue on social media is not merely technical or structural in nature, but constitutes a relational space that mediates the construction of meaning, identity, and emotional regulation in users’ everyday lives.
KeywordsDigital Communication; Social Media; Digital Dialogue; User Engagement; Psychological
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DOIhttps://doi.org/10.33122/ejeset.v7i1.1366 |
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